'When you're good you tell people. When you're great others say it for you.' - Scott Stratten, founder of unmarketing.com

Testimonials and reviews from happy customers and business contacts are the best ways to build your companies credibility and to show potential customers that you are trustworthy, reliable and an expert in your field. Your prospects and customers only see the true befits of your product or service after days, weeks, months or sometimes years after the sale they need to believe you can do exactly what you say you can.

If you don’t have any testimonials currently, get them now!

 

Email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this as they are so pleased with your service.

 

 

There are a few key things that make the difference between an effective testimonial that helps sell your service and a poor one.

 

An important one is to make sure your testimonials are filled with benefits. Expression such as “Carthy Accountants are a great company!” is a nice ego boost, but it doesn’t tell people what you can actually do for them. You want the benefits of what you offer to be front and centre in every testimonial for example “Carthy Accountants doubled our profits in a month!” or “Carthy Accountants took all the pain out of submitting my tax return!” both show the benefits of using us as their accountants.

 

Another important part is to make sure your testimonial come from someone your targets and current customers can relate to. People are interested in products and services that have helped someone just like them. Make sure your testimonials come from someone with whom your target market can identify - for instance if you sell shampoo don’t get a testimonial from someone with no hair! Also whenever possible include their name, company name and location.

 

Most importantly remember testimonials don’t have to just be written, like this brilliant endorsement from Kate Beauchamp at Groove Academy:

 

 

 

Why don't you take it to next level too, by using audio or video testimonials for maximum effect? Do anything you can to help your visitors connect with your testimonial-givers on a personal level.

 

Obviously there are plenty of other things that can go in to making the perfect testimonial. Why not give us a call and come in to have a one hours free session on 'Getting the perfect testimonials'...?

 

Hope to hear from you soon,

 

 

 

 

 

 

 

 

Michael Carthy

Director